Going Virtual and Celebrating 25 Years – Mobility 21 Transportation Summit, 2020

Virtual Disneyland Hotel, Online, CA

In 2020, the Mobility 21 Transportation Summit quickly pivoted to a virtual space in response to COVID-19. Tailored to meet exact online template specifications, these trade show booth graphics were unique in their design. Each element intentionally served a specific purpose and aligned with current corporate marketing campaign strategies. One of the only booth spaces to highlight pictures of the firm’s team members, the graphics were a true stand out and celebrated the 25th anniversary of the company.

Other design components associated with this event included creating an exclusive conference-edition website emphasizing qualifications of the firm that would be most relevant and interesting to attendees. The booth graphics promoted traffic to this site, highlighting opportunities to play games and win prizes, as well as participate in a charity giving campaign supporting No Kid Hungry.

Design work also included a post-event email marketing campaign to conference attendees with firm contact information, announcement of prize winners, and an update charity giving amounts.

The Mobility 21 Transportation Summit is a yearly industry conference specifically for firms in the architect, engineering, and construction industry. The virtual ballroom floor hosted seven floors of over XX booth spaces and over XX virtual conference attendees.