I Love the 80s – Mobility 21 Transportation Summit, 2019

Disneyland Hotel, Anaheim, CA

A vital component to the overall corporate marketing strategy was to create visually impactful trade show booth designs that increased brand awareness and developed new business. While the fun and whimsical 80s theme initially attracted attendees to the booth at the Mobility 21 Transportation Summit in 2019, each person left with a new understating of the firm as a strong and stable industry partner.

Unique and clever design touches and nods to the 80s like the Pac Man table runner, the Rubik’s Cube mimicking the firm’s logo, retro cassette tape with firm information, and reimagined collateral materials all worked together to create a memorable experience for the participant and a positive association with the company.

The 80s design became an almost seamless extension of the firm’s established branding and communicated to current and potential clients the firm’s commitment to them and to providing quality surveying services.

The Mobility 21 Transportation Summit is a yearly industry conference specifically for firms in the architect, engineering, and construction industry. The ballroom floor hosts over XX booth spaces and over XX conference attendees.